Case studies

Ideal Billing Service got its Sunday nights back.

Every Sunday night, fresh data on US healthcare providers used to cost Ideal Billing Service 5 to 7 hours by hand. Now it becomes text outreach in 25 minutes, and every reply comes back to one inbox.

Industry
Medical billing and credentialing
Based in
Texas
Serves
Doctors, practices and labs across the US
Texts
New and existing providers
Ideal Billing ServiceSix months of text outreach
Sunday data work
5 to 7 hours down to 25 minutes
Texts to providers and practices
100,000+
Reach to new and existing providersThe owner’s figure
Up 200%+
Inboxes for every follow-up
1
New revenue
$70,000+
Our ability to reach and serve new and existing providers has been increased by more than 200% over the last 6 months. Our messaging is compliant, remains in one place, and helps us keep our follow ups straightforward.
Tim FoxOwner, Ideal Billing Service

The data refreshes every Sunday night.

Ideal Billing Service is a medical billing and credentialing company in Texas, owned by Tim Fox. The team handles billing and the revenue cycle, credentialing and provider enrollment, and virtual assistants for doctors, practices and labs.

Their best new clients are providers at a turning point: a new practice, a move, a new enrollment to file. Those changes show up in public databases of US healthcare providers, which refresh every Sunday night. Each refresh meant downloading the files, reading them, filtering out the providers Ideal couldn’t serve, sorting the rest, matching each one to a service, then writing and sending the invitations. The follow-ups that came after lived in different places.

Sunday night
Before
DownloadReadFilterSortMatch to a serviceWrite and send

5 to 7 hours, by hand. Download, read, filter, sort, match to a service, write and send.

Now
6:25 pm. The first texts are out.

25 minutes. Upload the list, filter, push to a sequence. The rest of the night is theirs.

One week, one number.

How a provider found on Sunday becomes a booked call by Wednesday. An example week with a made-up provider.

  1. We registered their texting brand

    We set up Ideal Billing Service’s A2P 10DLC brand and campaign and their numbers, so every text goes out on a registered US business number.

  2. The week’s providers go into a list

    The new and updated providers arrive as a CSV. Saved filters keep the specialties and changes Ideal handles, and each row carries the service to offer.

    ProviderWhat changedServicePhone
    Family medicine, AustinNew practiceCredentialingMobile
    Physical therapy, DallasNew locationBillingMobile
    Urgent care, El PasoNew enrollmentCredentialingLandline
    Pediatrics, HoustonNew providerVirtual assistantMobile
  3. Landlines drop out

    A phone type check marks each number mobile, landline or invalid. Only mobiles go on to the sequence.

  4. The first texts go out

    Push to campaign puts the providers into a text sequence: a first text, a wait, and a follow-up if there is no reply. Each provider is given one of Ideal’s numbers and keeps it.

  5. The follow-up sends itself

    No reply yet, so the next step goes out on its own, from the same number as Sunday’s text.

  6. The reply lands in the shared inbox

    Every reply from every number comes back to one inbox the whole team works from, with the conversation so far.

  7. The team answers from the same number

    The reply goes out from the number the provider already knows. A call is booked for Thursday at 2.

Dr. Rivera’s phone. Every text came from the same number.

Careful from the first text.

  • Texts go out on a registered A2P 10DLC brand and campaign that we set up.
  • Outreach goes to providers and practices, never to patients, and carries no patient data.
  • Every automated text carries the opt-out line until the provider replies, and STOP ends texts at once.
  • Every message and reply stays in one place, so the record is easy to keep.

What they use

  • Lists
  • Phone type check
  • Sequences
  • One number per lead
  • Shared inbox

What would you do with 25 minutes?

Apply in two minutes, bring your first list, and see it turn into text outreach.